UX/UI Design
UX/UI Design
UX/UI Design
Real Estate Website Redesign: Enhancing User Experience in Property Search
Real Estate Website Redesign: Enhancing User Experience in Property Search
Real Estate Website Redesign: Enhancing User Experience in Property Search
WORKFLOW
Research
Ideation
Design
Development
Validation
TEAM
Yana Ivanov
TIMELINE
2022-2023
PRODUCT
SylvanHS
WORKFLOW
Research
Ideation
Design
Development
Validation
TEAM
Yana Ivanov
TIMELINE
2022-2023
PRODUCT
SylvanHS
WORKFLOW
Research
Ideation
Design
Development
Validation
TEAM
Yana Ivanov
TIMELINE
2022-2023
PRODUCT
SylvanHS
Metrics
BUSINESS
Conversion Rate
Return on Investment (ROI)
Customer Acquisition Cost (CAC)
Average Revenue Per User (ARPU)
Customer Lifetime Value (CLV)
USERS
User Engagement
Click-Through Rate (CTR)
Task Success Rate
Customer Satisfaction (CSAT)
User Retention Rate
Metrics
BUSINESS
Conversion Rate
Return on Investment (ROI)
Customer Acquisition Cost (CAC)
Average Revenue Per User (ARPU)
Customer Lifetime Value (CLV)
USERS
User Engagement
Click-Through Rate (CTR)
Task Success Rate
Customer Satisfaction (CSAT)
User Retention Rate
Metrics
BUSINESS
Conversion Rate
Return on Investment (ROI)
Customer Acquisition Cost (CAC)
Average Revenue Per User (ARPU)
Customer Lifetime Value (CLV)
USERS
User Engagement
Click-Through Rate (CTR)
Task Success Rate
Customer Satisfaction (CSAT)
User Retention Rate
Research
To begin the redesign process for Sylvanhs.com, I delved into understanding the top features tenants look for in a property based on user needs data. Primary focus areas included location, safety, outdoor space, open-plan layouts, transport links, storage, appliances, and property condition. Crime rates and school ratings were also identified as crucial information tenants seek. Furthermore, I noted key downfalls such as the lack of user login functionality leading to lost favorites, a flawed landing page design, an inefficient property search dropdown, and suboptimal image thumbnails. This research provided valuable insights into user preferences and pain points, guiding my approach towards a more user-centric redesign.
Research
To begin the redesign process for Sylvanhs.com, I delved into understanding the top features tenants look for in a property based on user needs data. Primary focus areas included location, safety, outdoor space, open-plan layouts, transport links, storage, appliances, and property condition. Crime rates and school ratings were also identified as crucial information tenants seek. Furthermore, I noted key downfalls such as the lack of user login functionality leading to lost favorites, a flawed landing page design, an inefficient property search dropdown, and suboptimal image thumbnails. This research provided valuable insights into user preferences and pain points, guiding my approach towards a more user-centric redesign.
Research
To begin the redesign process for Sylvanhs.com, I delved into understanding the top features tenants look for in a property based on user needs data. Primary focus areas included location, safety, outdoor space, open-plan layouts, transport links, storage, appliances, and property condition. Crime rates and school ratings were also identified as crucial information tenants seek. Furthermore, I noted key downfalls such as the lack of user login functionality leading to lost favorites, a flawed landing page design, an inefficient property search dropdown, and suboptimal image thumbnails. This research provided valuable insights into user preferences and pain points, guiding my approach towards a more user-centric redesign.
Ideation
Building upon the research findings, I envisioned a revamped Sylvanhs.com with a strong emphasis on user experience. The ideation phase aimed to address the identified downfalls and incorporate improvements that align with user expectations. Key ideas included showcasing properties in an image gallery on the landing page to enhance visual appeal, optimizing the search bar for easy property discovery, and enhancing functionality by including property square footage in listings. Additionally, I proposed relocating secondary links such as 'About Us' to the footer, implementing a sticky footer for better navigation, and incorporating an "Equal Opportunity Housing" logo for transparency. The ideation phase focused on creating a more intuitive and visually engaging platform that resonates with the target audience's needs and preferences.
Ideation
Building upon the research findings, I envisioned a revamped Sylvanhs.com with a strong emphasis on user experience. The ideation phase aimed to address the identified downfalls and incorporate improvements that align with user expectations. Key ideas included showcasing properties in an image gallery on the landing page to enhance visual appeal, optimizing the search bar for easy property discovery, and enhancing functionality by including property square footage in listings. Additionally, I proposed relocating secondary links such as 'About Us' to the footer, implementing a sticky footer for better navigation, and incorporating an "Equal Opportunity Housing" logo for transparency. The ideation phase focused on creating a more intuitive and visually engaging platform that resonates with the target audience's needs and preferences.
Ideation
Building upon the research findings, I envisioned a revamped Sylvanhs.com with a strong emphasis on user experience. The ideation phase aimed to address the identified downfalls and incorporate improvements that align with user expectations. Key ideas included showcasing properties in an image gallery on the landing page to enhance visual appeal, optimizing the search bar for easy property discovery, and enhancing functionality by including property square footage in listings. Additionally, I proposed relocating secondary links such as 'About Us' to the footer, implementing a sticky footer for better navigation, and incorporating an "Equal Opportunity Housing" logo for transparency. The ideation phase focused on creating a more intuitive and visually engaging platform that resonates with the target audience's needs and preferences.
Design
In the design phase, I translated the ideation concepts into tangible elements that would elevate the user experience on Sylvanhs.com. This phase involved implementing a visually appealing gallery display of properties on the landing page, streamlining the search bar for seamless property location, and removing watermarks from images while safeguarding against right-click copying. The addition of square footage to listings aimed at providing users with vital information for decision-making. Furthermore, the design included a revamped footer layout housing secondary links and a sticky footer for improved accessibility. The map view was enhanced with a cleaner design and larger hover tooltips featuring high-quality images to enhance user engagement. By focusing on usability, aesthetics, and functionality, the design phase aimed to create a more user-friendly and visually captivating platform for tenants searching for rental properties.
Design
In the design phase, I translated the ideation concepts into tangible elements that would elevate the user experience on Sylvanhs.com. This phase involved implementing a visually appealing gallery display of properties on the landing page, streamlining the search bar for seamless property location, and removing watermarks from images while safeguarding against right-click copying. The addition of square footage to listings aimed at providing users with vital information for decision-making. Furthermore, the design included a revamped footer layout housing secondary links and a sticky footer for improved accessibility. The map view was enhanced with a cleaner design and larger hover tooltips featuring high-quality images to enhance user engagement. By focusing on usability, aesthetics, and functionality, the design phase aimed to create a more user-friendly and visually captivating platform for tenants searching for rental properties.
Design
In the design phase, I translated the ideation concepts into tangible elements that would elevate the user experience on Sylvanhs.com. This phase involved implementing a visually appealing gallery display of properties on the landing page, streamlining the search bar for seamless property location, and removing watermarks from images while safeguarding against right-click copying. The addition of square footage to listings aimed at providing users with vital information for decision-making. Furthermore, the design included a revamped footer layout housing secondary links and a sticky footer for improved accessibility. The map view was enhanced with a cleaner design and larger hover tooltips featuring high-quality images to enhance user engagement. By focusing on usability, aesthetics, and functionality, the design phase aimed to create a more user-friendly and visually captivating platform for tenants searching for rental properties.
Validation
Following the design implementation, validation played a crucial role in assessing the effectiveness of the redesigned Sylvanhs.com. User testing, feedback collection, and analytics monitoring were key components of the validation process. By soliciting user input and tracking website interactions, I aimed to gauge user satisfaction, identify any usability issues, and measure the impact of design changes on user engagement. The validation phase would provide valuable insights into the effectiveness of the redesign in meeting user needs, improving usability, and enhancing overall user experience. By incorporating user feedback and data-driven insights, Sylvanhs.com could evolve into a user-centric platform that caters to the preferences and requirements of tenants seeking rental properties.
Validation
Following the design implementation, validation played a crucial role in assessing the effectiveness of the redesigned Sylvanhs.com. User testing, feedback collection, and analytics monitoring were key components of the validation process. By soliciting user input and tracking website interactions, I aimed to gauge user satisfaction, identify any usability issues, and measure the impact of design changes on user engagement. The validation phase would provide valuable insights into the effectiveness of the redesign in meeting user needs, improving usability, and enhancing overall user experience. By incorporating user feedback and data-driven insights, Sylvanhs.com could evolve into a user-centric platform that caters to the preferences and requirements of tenants seeking rental properties.
Validation
Following the design implementation, validation played a crucial role in assessing the effectiveness of the redesigned Sylvanhs.com. User testing, feedback collection, and analytics monitoring were key components of the validation process. By soliciting user input and tracking website interactions, I aimed to gauge user satisfaction, identify any usability issues, and measure the impact of design changes on user engagement. The validation phase would provide valuable insights into the effectiveness of the redesign in meeting user needs, improving usability, and enhancing overall user experience. By incorporating user feedback and data-driven insights, Sylvanhs.com could evolve into a user-centric platform that caters to the preferences and requirements of tenants seeking rental properties.
