Enriched Adult Day Care
Elevating the online presence of Enriched Adult Daycare through a sleek redesign that implements modern design elements, user-friendly navigation, and updated content organization to provide a fresh, engaging digital experience for visitors seeking quality adult care services.
client
role
time line
live project
The Ask
Enriched Adult Daycare Services approached me with the goal of revitalizing their website. The existing site lacked cohesive design and optimal functionality, which was preventing users from having a smooth and engaging experience. With issues such as dropped calls and subpar SEO strategies affecting the site's performance, the challenge was clear: transform the website to improve user engagement and conversion rates while ensuring ease of navigation and mobile responsiveness.
The Design
To address these challenges, I began by focusing on enhancing the overall user experience (UX). This included refining the site’s navigation to make it more intuitive and ensuring the layout was visually appealing and user-friendly. I utilized Framer to design a seamless interface, integrating clear, engaging visuals and easy-to-read content. Accessibility features were prioritized to ensure that all users, including those with disabilities, could navigate the site effectively. Additionally, the design incorporated clear calls-to-action (CTAs), highlighting client testimonials and streamlining contact forms to improve conversion rates.
the development
Once the design was finalized, I transitioned into the development phase, where I used Framer to implement all components, variables, and style guides. I ensured that the design was responsive across devices and optimized for mobile, given the growing importance of mobile accessibility. I integrated SEO strategies directly into the site’s structure, focusing on local SEO optimizations and keyword integration to improve search rankings. I also ensured that the website's performance was tracked through analytics tools, allowing for ongoing refinement based on user behavior and feedback.
the takeaway
This project reinforced the importance of a well-rounded approach to website redesigns. I learned how crucial it is to not only focus on aesthetics but also ensure that the site is fully functional, accessible, and optimized for both users and search engines. Additionally, implementing continuous improvement strategies through analytics tracking is essential for maintaining the website's effectiveness over time. Every design choice, from the layout to the CTAs, needed to serve a strategic purpose—whether it was enhancing user satisfaction or improving conversion rates.
