Trans-Clean-Truck-Wash
Redesigned the website into a mobile-first, driver-friendly experience with dark-mode usability and one-tap navigation features. The new design modernized the brand and made the site more accessible and practical for truck drivers on the road.
client
role
time line
in development
CHALLENGE
Harvesting Hope Acres needed more than just a static one-page site—it needed a digital home that reflected its mission of creating an inclusive community for people with disabilities. The existing web presence didn’t support storytelling, donations, or volunteer engagement, which limited growth and visibility. The challenge was to create a website that was both functional and emotional: it had to build trust with new visitors while honoring the authenticity of the farm’s story. My goal was to design a platform that could evolve with the nonprofit as it expanded programs, events, and outreach.
DESIGN
I began by defining the brand’s digital identity—warm, human, and approachable. Using Figma, I designed a responsive, multi-page experience with clear navigation, rich visuals, and intuitive user flows for donations and volunteer sign-ups. Accessibility was a top priority: I selected high-contrast colors, ensured text legibility, and created layouts optimized for mobile, since many supporters would discover the farm through social media links. To keep the design authentic, I paired professional design polish with natural imagery and storytelling elements that highlighted the farm’s mission. The design system was structured to remain flexible, so future pages and campaigns could be added seamlessly.
DEVELOPMENT
The site was built in Framer, which allowed me to create a responsive experience and implement a CMS backend for easy content management by non-technical staff. Donation and volunteer forms were integrated to support immediate community engagement, and the blog functionality was set up so the team could share updates directly without relying on outside help. I also optimized performance for fast load times and built in accessibility checks to ensure compliance with WCAG standards. Throughout development, I collaborated closely with the nonprofit’s team to validate that the site reflected their values and worked in the real contexts where their community would use it.
TAKEAWAY
This project reinforced my belief that design is most powerful when it is rooted in empathy. By combining thoughtful UX design with a brand identity that felt authentic, the site gave Harvesting Hope Acres a stronger digital presence and the ability to connect with supporters more effectively. The team reported that the new site made it easier to share their mission and attract volunteers, and community members praised its warmth and usability. Personally, this project reminded me that great design isn’t just about aesthetics—it’s about amplifying voices and creating tools that empower people to do meaningful work.
