Web Design Conceptual
Web Design Conceptual
Web Design Conceptual
Crafting a user-centric website for SylvanHomes Renovations hinges on meticulous UX research to resonate with single-family homeowners
Crafting a user-centric website for SylvanHomes Renovations hinges on meticulous UX research to resonate with single-family homeowners
Crafting a user-centric website for SylvanHomes Renovations hinges on meticulous UX research to resonate with single-family homeowners



WORKFLOW
Research & Discovery
Information Architecture
Visual Design
Prototyping & Testing
Implementation & Handoff
TEAM
Yana Ivanov
TIMELINE
2023
PRODUCT
Sylvan Road Renovations
WORKFLOW
Research & Discovery
Information Architecture
Visual Design
Prototyping & Testing
Implementation & Handoff
TEAM
Yana Ivanov
TIMELINE
2023
PRODUCT
Sylvan Road Renovations
WORKFLOW
Research & Discovery
Information Architecture
Visual Design
Prototyping & Testing
Implementation & Handoff
TEAM
Yana Ivanov
TIMELINE
2023
PRODUCT
Sylvan Road Renovations
Metrics
BUSINESS
Conversion Rate
Return on Investment (ROI)
Customer Acquisition Cost (CAC)
Website Traffic
Revenue Growth
USERS
Time on Page
Click-Through Rate (CTR)
Bounce Rate
User Satisfaction
Task Completion Rate
Metrics
BUSINESS
Conversion Rate
Return on Investment (ROI)
Customer Acquisition Cost (CAC)
Website Traffic
Revenue Growth
USERS
Time on Page
Click-Through Rate (CTR)
Bounce Rate
User Satisfaction
Task Completion Rate
Metrics
BUSINESS
Conversion Rate
Return on Investment (ROI)
Customer Acquisition Cost (CAC)
Website Traffic
Revenue Growth
USERS
Time on Page
Click-Through Rate (CTR)
Bounce Rate
User Satisfaction
Task Completion Rate
Research
In embarking on the journey to design a new website for SylvanRoad Renovations, I focused on delving deep into the realm of UX research. This was a pivotal step that needed to be undertaken with meticulous care and attention to detail. Understanding the unique needs of single-family homeowners was paramount in designing a website that spoke directly to them. Through conducting user interviews, surveys, and usability tests, I gained valuable insights into the behaviors, desires, and pain points of the target audience. This allowed me to extract key data points that informed the design decisions moving forward.
Research
In embarking on the journey to design a new website for SylvanRoad Renovations, I focused on delving deep into the realm of UX research. This was a pivotal step that needed to be undertaken with meticulous care and attention to detail. Understanding the unique needs of single-family homeowners was paramount in designing a website that spoke directly to them. Through conducting user interviews, surveys, and usability tests, I gained valuable insights into the behaviors, desires, and pain points of the target audience. This allowed me to extract key data points that informed the design decisions moving forward.
Research
In embarking on the journey to design a new website for SylvanRoad Renovations, I focused on delving deep into the realm of UX research. This was a pivotal step that needed to be undertaken with meticulous care and attention to detail. Understanding the unique needs of single-family homeowners was paramount in designing a website that spoke directly to them. Through conducting user interviews, surveys, and usability tests, I gained valuable insights into the behaviors, desires, and pain points of the target audience. This allowed me to extract key data points that informed the design decisions moving forward.



Ideation
To craft a website that resonated with the needs, preferences, and aspirations of single-family homeowners, I incorporated user-centric design principles. Ensuring that the website was intuitive, visually appealing, and optimized for seamless user interaction was my primary goal. By aligning the website design with the overarching brand identity of SylvanRoad Capital, I established a cohesive digital presence that reinforced brand recognition and credibility. By leveraging original insights gleaned from UX research, the website content and design elements were tailored to resonate with the specific needs and preferences of the target audience.
Ideation
To craft a website that resonated with the needs, preferences, and aspirations of single-family homeowners, I incorporated user-centric design principles. Ensuring that the website was intuitive, visually appealing, and optimized for seamless user interaction was my primary goal. By aligning the website design with the overarching brand identity of SylvanRoad Capital, I established a cohesive digital presence that reinforced brand recognition and credibility. By leveraging original insights gleaned from UX research, the website content and design elements were tailored to resonate with the specific needs and preferences of the target audience.
Ideation
To craft a website that resonated with the needs, preferences, and aspirations of single-family homeowners, I incorporated user-centric design principles. Ensuring that the website was intuitive, visually appealing, and optimized for seamless user interaction was my primary goal. By aligning the website design with the overarching brand identity of SylvanRoad Capital, I established a cohesive digital presence that reinforced brand recognition and credibility. By leveraging original insights gleaned from UX research, the website content and design elements were tailored to resonate with the specific needs and preferences of the target audience.
Design
After refining the design approach based on the rigorous UX research findings, I created a website that not only met but exceeded the expectations of single-family homeowners. Through effective information architecture, clear navigation pathways, and compelling visual elements, I developed a digital experience that captivated and engaged the target audience. The design methodology for SylvanRoad Renovations focused on creating a seamless digital experience that resonated with the company's audience of single-family homeowners, showcasing the company as a trusted partner for all renovation needs.
Design
After refining the design approach based on the rigorous UX research findings, I created a website that not only met but exceeded the expectations of single-family homeowners. Through effective information architecture, clear navigation pathways, and compelling visual elements, I developed a digital experience that captivated and engaged the target audience. The design methodology for SylvanRoad Renovations focused on creating a seamless digital experience that resonated with the company's audience of single-family homeowners, showcasing the company as a trusted partner for all renovation needs.
Design
After refining the design approach based on the rigorous UX research findings, I created a website that not only met but exceeded the expectations of single-family homeowners. Through effective information architecture, clear navigation pathways, and compelling visual elements, I developed a digital experience that captivated and engaged the target audience. The design methodology for SylvanRoad Renovations focused on creating a seamless digital experience that resonated with the company's audience of single-family homeowners, showcasing the company as a trusted partner for all renovation needs.



Validation
The new website for SylvanRoad Renovations embodies the essence of trust, reliability, and quality that SylvanRoad Capital is known for. By incorporating key concepts such as user experience, branding consistency, and conversion optimization, the website was structured to attract and engage visitors effectively. By incorporating original insights gleaned from UX research, the website was tailored to meet the specific needs and preferences of the target audience. The company's design process focused on user-centric design and a cohesive brand narrative to build credibility and drive conversions.
Validation
The new website for SylvanRoad Renovations embodies the essence of trust, reliability, and quality that SylvanRoad Capital is known for. By incorporating key concepts such as user experience, branding consistency, and conversion optimization, the website was structured to attract and engage visitors effectively. By incorporating original insights gleaned from UX research, the website was tailored to meet the specific needs and preferences of the target audience. The company's design process focused on user-centric design and a cohesive brand narrative to build credibility and drive conversions.
Validation
The new website for SylvanRoad Renovations embodies the essence of trust, reliability, and quality that SylvanRoad Capital is known for. By incorporating key concepts such as user experience, branding consistency, and conversion optimization, the website was structured to attract and engage visitors effectively. By incorporating original insights gleaned from UX research, the website was tailored to meet the specific needs and preferences of the target audience. The company's design process focused on user-centric design and a cohesive brand narrative to build credibility and drive conversions.