Sparacio Wine Consulting
Sparacio Wine Consulting, a boutique winery and consulting service, had an established presence on social media but lacked a dedicated website to showcase their offerings, expertise, and passion for fine wines. Without a digital home, they were missing opportunities to connect with wine enthusiasts, host private tastings, and share their deep knowledge with a wider audience.
client
role
time line
live project
The Ask
The client needed a brand-new website that not only introduced their premium services to the world but also captured the artisanal, hands-on nature of their work. They wanted a platform that reflected their commitment to quality, provided an immersive digital experience for their customers, and allowed for future expansion into e-commerce.
The Design
I designed the site to capture the elegance and sophistication of premium wines, blending rich visuals with intuitive navigation to reflect the expertise of the sommelier behind the brand. Given the client’s passion for storytelling, I included a dynamic blog section to share insights into wine pairings, industry trends, and behind-the-scenes stories, building a sense of community and loyalty among visitors. The overall design aimed to strike a balance between refined aesthetics and approachable usability, ensuring the brand’s unique identity shone through every page.
the development
Built entirely in Framer, the site was crafted for speed, flexibility, and scalability, allowing for easy future updates like e-commerce integration. I developed custom components, style guides, and reusable elements to ensure a seamless user experience across devices. This approach not only simplified ongoing maintenance but also provided the client with the flexibility to grow their online presence as their business evolves.
the takeaway
This project was a powerful reminder of the impact a well-designed digital presence can have on a small business. It reinforced the importance of thoughtful design in building brand identity, fostering community, and driving business growth. The experience also highlighted the value of creating scalable, future-proof design systems that can evolve alongside a growing brand.
