Sparacio Wine Consulting
Sparacio Wine Consulting, a boutique winery and consulting service, had an established presence on social media but lacked a dedicated website to showcase their offerings, expertise, and passion for fine wines. Without a digital home, they were missing opportunities to connect with wine enthusiasts, host private tastings, and share their deep knowledge with a wider audience.
client
role
time line
live project
CHALLENGE
Sparacio Wine Consulting, a boutique Connecticut winery and consulting service, needed a digital identity that matched its artisanal approach. With only a social media presence, the brand struggled to engage wine enthusiasts, promote private tastings, or share expertise. The goal was to craft a site that communicated sophistication, expanded reach, and supported future e-commerce.
Design
A refined visual language was developed in Figma, featuring elegant typography, rich imagery, and intuitive navigation to reflect the heritage and expertise of the sommelier behind the brand. A dynamic blog section was integrated for storytelling—covering wine pairings, industry insights, and behind-the-scenes stories to build community and brand loyalty. The visual system strikes a balance between refinement and usability, ensuring visitors feel both welcomed and engaged.
development
Built in Framer, the website is optimized for speed, flexibility, and growth. Custom components, style guides, and reusable elements were created to ensure consistency across the experience and simplify future updates like adding e-commerce. This scalable infrastructure allows the client full control over content and design evolution as their business expands.
takeaway
This project reinforced how high-quality design can elevate a small brand’s presence, foster trust, and drive business growth. Creating an accessible, beautifully branded site emphasized the importance of future-proof design systems that stand the test of time—and scale alongside a growing business.
