project IN PROGRESS

project IN PROGRESS

UX/UI

UX/UI

UX/UI

DESIGNER

DESIGNER

DESIGNER

I AM a passionate UX/UI designer who crafts intuitive digital experiences that make technology feel human.

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AS a UX/UI designer I AM dedicated to transforming ideas into intuitive, impactful digital experiences.

MY

MY

WORK

WORK

explore

Elegant design. Engaging experiences. Thoughtful interfaces. Impactful results. The difference is in the details.

Who I Am

Who I Am

Connecticut-based designer, I collaboratE with clients worldwide, MY GOAL IS TO craft digital experiences that make an impact.

let’s works together

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[ ABOUT ME ]

I design intuitive digital experiences that make complex software and apps feel simple and engaging. My focus is on creating user-friendly interfaces that guide users effortlessly, balancing clean aesthetics with seamless functionality. I believe in the power of thoughtful design to improve usability, elevate brands, and drive meaningful results.

[ MY passion ]

When I’m not designing, you’ll likely find me outdoors, hiking a scenic trail, paddleboarding, or capturing moments through my camera lens. I have a deep appreciation for nature and adventure, and I love introducing my kids to the great outdoors. I’m a lifelong learner, constantly expanding my skills through courses and professional communities like BNI and the Interaction Design Foundation. I also unwind with a good historical fiction or crime novel and the occasional true crime podcast.

TransformingWhen I’m not designing, you’ll likely find me outdoors, hiking a scenic trail, paddleboarding, or capturing moments through my camera lens. I have a deep appreciation for nature and adventure, and I love introducing my kids to the great outdoors. I’m a lifelong learner, constantly expanding my skills through courses and professional communities like BNI and the Interaction Design Foundation. I also unwind with a good historical fiction or crime novel and the occasional true crime podcast. how brands express themselves across modern media.

how I bring ideas to life

Design with Purpose

Design with Purpose

[ Turning complex ideas into beautiful, intuitive designs. ]
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[ 01 ]

Discovery & Strategy

Before diving into design, we start with a deep dive into your goals and needs. This is where I get to know your project, understand the problems we’re solving, and outline the impact a thoughtful design can have.

- We get to know each other better

- Determine how i can best assist you

- Understand the goals you have for the work

[ 01 ]

Discovery & Strategy

Before diving into design, we start with a deep dive into your goals and needs. This is where I get to know your project, understand the problems we’re solving, and outline the impact a thoughtful design can have.

- We get to know each other better

- Determine how i can best assist you

- Understand the goals you have for the work

[ 01 ]

Discovery & Strategy

Before diving into design, we start with a deep dive into your goals and needs. This is where I get to know your project, understand the problems we’re solving, and outline the impact a thoughtful design can have.

- We get to know each other better

- Determine how i can best assist you

- Understand the goals you have for the work

[ 01 ]

Discovery & Strategy

Before diving into design, we start with a deep dive into your goals and needs. This is where I get to know your project, understand the problems we’re solving, and outline the impact a thoughtful design can have.

- We get to know each other better

- Determine how i can best assist you

- Understand the goals you have for the work

[ 02 ]

Concept & Wireframes

With a solid understanding of your goals, we move into the concept phase, where ideas come to life. This is where the structure of your app or website takes shape, laying the foundation for a seamless user experience.

- Create user flows and wireframes

- Build interactive prototypes

- Test and refine core ideas before full design

[ 02 ]

Concept & Wireframes

With a solid understanding of your goals, we move into the concept phase, where ideas come to life. This is where the structure of your app or website takes shape, laying the foundation for a seamless user experience.

- Create user flows and wireframes

- Build interactive prototypes

- Test and refine core ideas before full design

[ 02 ]

Concept & Wireframes

With a solid understanding of your goals, we move into the concept phase, where ideas come to life. This is where the structure of your app or website takes shape, laying the foundation for a seamless user experience.

- Create user flows and wireframes

- Build interactive prototypes

- Test and refine core ideas before full design

[ 02 ]

Concept & Wireframes

With a solid understanding of your goals, we move into the concept phase, where ideas come to life. This is where the structure of your app or website takes shape, laying the foundation for a seamless user experience.

- Create user flows and wireframes

- Build interactive prototypes

- Test and refine core ideas before full design

[ 03 ]

Design Handoff & Onboarding

Once the design is polished, I guide you through the final steps, ensuring you’re set up for success. This phase is all about bringing the design to life and making sure it’s easy for you to manage moving forward.

- Personalized walkthrough and training

- Custom video tutorials for ongoing support

- Full control to edit content and images independently

[ 03 ]

Design Handoff & Onboarding

Once the design is polished, I guide you through the final steps, ensuring you’re set up for success. This phase is all about bringing the design to life and making sure it’s easy for you to manage moving forward.

- Personalized walkthrough and training

- Custom video tutorials for ongoing support

- Full control to edit content and images independently

[ 03 ]

Design Handoff & Onboarding

Once the design is polished, I guide you through the final steps, ensuring you’re set up for success. This phase is all about bringing the design to life and making sure it’s easy for you to manage moving forward.

- Personalized walkthrough and training

- Custom video tutorials for ongoing support

- Full control to edit content and images independently

[ 03 ]

Design Handoff & Onboarding

Once the design is polished, I guide you through the final steps, ensuring you’re set up for success. This phase is all about bringing the design to life and making sure it’s easy for you to manage moving forward.

- Personalized walkthrough and training

- Custom video tutorials for ongoing support

- Full control to edit content and images independently

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Why I Do What I Do

Why I Do What I Do

THE JOURNEY OF CREATIVE INSPIRATION

I’m a problem solver at heart. I love taking complex ideas and turning them into clean, intuitive designs that make people’s lives a little easier. As a single mom of twin boys, I know the importance of balance, efficiency, and thoughtful design. I’ve built my career around creating user-friendly experiences that feel as good to use as they are to look at. For me, every project is a chance to help businesses shine and make digital spaces more human.

“Good design is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials."

— Dieter Rams.

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[ satisfied clients ]

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How I Add Value

How I Add Value

From user research and wireframes to polished interfaces and prototypes – I design digital experiences that are intuitive, impactful, and USER-FOCUSED

DISCOVER

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ux/ui designing

I specialize in crafting intuitive and user-centered digital experiences that elevate your brand. From research and wireframes to interactive prototypes, I ensure your users have a seamless journey across all touchpoints.

Starts At Cost — $2,500

[ KEY FEATURES ]

- User Research and Persona Creation

- Information Architecture and Wireframing

- Interactive Prototypes

- High-fidelity Mockups

( O1 )

service-image
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ux/ui designing

I specialize in crafting intuitive and user-centered digital experiences that elevate your brand. From research and wireframes to interactive prototypes, I ensure your users have a seamless journey across all touchpoints.

Starts At Cost — $2,500

[ KEY FEATURES ]

- User Research and Persona Creation

- Information Architecture and Wireframing

- Interactive Prototypes

- High-fidelity Mockups

( O1 )

service-image
image

ux/ui designing

I specialize in crafting intuitive and user-centered digital experiences that elevate your brand. From research and wireframes to interactive prototypes, I ensure your users have a seamless journey across all touchpoints.

Starts At Cost — $2,500

[ KEY FEATURES ]

- User Research and Persona Creation

- Information Architecture and Wireframing

- Interactive Prototypes

- High-fidelity Mockups

( O1 )

service-image
image

ux/ui designing

I specialize in crafting intuitive and user-centered digital experiences that elevate your brand. From research and wireframes to interactive prototypes, I ensure your users have a seamless journey across all touchpoints.

Starts At Cost — $2,500

[ KEY FEATURES ]

- User Research and Persona Creation

- Information Architecture and Wireframing

- Interactive Prototypes

- High-fidelity Mockups

( O1 )

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Web Design (Figma/Framer)

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Web Design (Figma/Framer)

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Web Design (Figma/Framer)

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Web Design (Figma/Framer)

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Style Guide (Micro Organism Design System)

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Style Guide (Micro Organism Design System)

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Style Guide (Micro Organism Design System)

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Style Guide (Micro Organism Design System)

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Brand design

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Brand design

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Brand design

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Brand design

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experience

experience

showcasing my design journey

2019 - PRESENT

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SITEWAVE STUDIO

[ 2024 - present ]

design lead

SiteWave Studio is a creative web design studio based in Milford, CT, specializing in crafting modern, responsive websites for small businesses, startups, and nonprofits. With over a decade of experience, they focus on delivering user-friendly digital solutions that help clients establish a strong online presence.

SITEWAVE STUDIO

[ 2024 - present ]

design lead

SiteWave Studio is a creative web design studio based in Milford, CT, specializing in crafting modern, responsive websites for small businesses, startups, and nonprofits. With over a decade of experience, they focus on delivering user-friendly digital solutions that help clients establish a strong online presence.

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SITEWAVE STUDIO

[ 2024 - present ]

design lead

SiteWave Studio is a creative web design studio based in Milford, CT, specializing in crafting modern, responsive websites for small businesses, startups, and nonprofits. With over a decade of experience, they focus on delivering user-friendly digital solutions that help clients establish a strong online presence.

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SITEWAVE STUDIO

[ 2024 - present ]

design lead

SiteWave Studio is a creative web design studio based in Milford, CT, specializing in crafting modern, responsive websites for small businesses, startups, and nonprofits. With over a decade of experience, they focus on delivering user-friendly digital solutions that help clients establish a strong online presence.

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Sylvan Road Capital

[ 2022 - 2024 ]

SENIOR UX/UI DESIGNER

Sylvan Road is a technology-driven, vertically integrated investment firm specializing in single-family residential assets for institutional investors. With over $1.6 billion in assets under management, they oversee the complete investment lifecycle—from acquisition to disposition—through their operating affiliates. Their services encompass market research, capital deployment, portfolio management, and investor relations, all powered by proprietary technology and data analytics.

Sylvan Road Capital

[ 2022 - 2024 ]

SENIOR UX/UI DESIGNER

Sylvan Road is a technology-driven, vertically integrated investment firm specializing in single-family residential assets for institutional investors. With over $1.6 billion in assets under management, they oversee the complete investment lifecycle—from acquisition to disposition—through their operating affiliates. Their services encompass market research, capital deployment, portfolio management, and investor relations, all powered by proprietary technology and data analytics.

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Sylvan Road Capital

[ 2022 - 2024 ]

SENIOR UX/UI DESIGNER

Sylvan Road is a technology-driven, vertically integrated investment firm specializing in single-family residential assets for institutional investors. With over $1.6 billion in assets under management, they oversee the complete investment lifecycle—from acquisition to disposition—through their operating affiliates. Their services encompass market research, capital deployment, portfolio management, and investor relations, all powered by proprietary technology and data analytics.

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Sylvan Road Capital

[ 2022 - 2024 ]

SENIOR UX/UI DESIGNER

Sylvan Road is a technology-driven, vertically integrated investment firm specializing in single-family residential assets for institutional investors. With over $1.6 billion in assets under management, they oversee the complete investment lifecycle—from acquisition to disposition—through their operating affiliates. Their services encompass market research, capital deployment, portfolio management, and investor relations, all powered by proprietary technology and data analytics.

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605

[ 2019 - 2022 ]

VISUAL DESIGNER

605 is a next-generation TV measurement and analytics company that empowers advertisers and networks with advanced tools to assess and optimize the impact of their television campaigns. Their platform integrates a vast, anonymized dataset from over 21 million U.S. households, enabling users to analyze viewership across linear, DVR, and on-demand content. By combining this data with clients' first- and third-party information in a secure, privacy-compliant environment, 605 offers precise attribution and audience insights. Their solutions support campaign planning, performance measurement, and outcome analysis, providing clients with a comprehensive understanding of their advertising effectiveness.

605

[ 2019 - 2022 ]

VISUAL DESIGNER

605 is a next-generation TV measurement and analytics company that empowers advertisers and networks with advanced tools to assess and optimize the impact of their television campaigns. Their platform integrates a vast, anonymized dataset from over 21 million U.S. households, enabling users to analyze viewership across linear, DVR, and on-demand content. By combining this data with clients' first- and third-party information in a secure, privacy-compliant environment, 605 offers precise attribution and audience insights. Their solutions support campaign planning, performance measurement, and outcome analysis, providing clients with a comprehensive understanding of their advertising effectiveness.

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605

[ 2019 - 2022 ]

VISUAL DESIGNER

605 is a next-generation TV measurement and analytics company that empowers advertisers and networks with advanced tools to assess and optimize the impact of their television campaigns. Their platform integrates a vast, anonymized dataset from over 21 million U.S. households, enabling users to analyze viewership across linear, DVR, and on-demand content. By combining this data with clients' first- and third-party information in a secure, privacy-compliant environment, 605 offers precise attribution and audience insights. Their solutions support campaign planning, performance measurement, and outcome analysis, providing clients with a comprehensive understanding of their advertising effectiveness.

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605

[ 2019 - 2022 ]

VISUAL DESIGNER

605 is a next-generation TV measurement and analytics company that empowers advertisers and networks with advanced tools to assess and optimize the impact of their television campaigns. Their platform integrates a vast, anonymized dataset from over 21 million U.S. households, enabling users to analyze viewership across linear, DVR, and on-demand content. By combining this data with clients' first- and third-party information in a secure, privacy-compliant environment, 605 offers precise attribution and audience insights. Their solutions support campaign planning, performance measurement, and outcome analysis, providing clients with a comprehensive understanding of their advertising effectiveness.

testimonials

What They’re Saying

[ Honest feedback from those I've had the pleasure of creating with. ]
  • logo

    [ april 2022 ]

    Yana is a very talented UX/UI designer. I have had the pleasure of working with her for the last 3 years at 605, collaborating on several projects. She would listen to our clients needs and provide the Figma designs that would best satisfy the clients needs. Yana is very easy to work with and was always willing to collaborate with all teams. She would be a great asset to any company, I highly recommend her.

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    eline cook

    Project Implementation Specialist

  • logo

    [ JULY 2024 ]

    I had the pleasure of working with Yana for two years in her role as Senior UI/UX Designer at Sylvan Road. During her tenure, she consistently demonstrated exceptional talent, work ethic, and a deep understanding of user-centered design principles.

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    Aaron Daru

    Executive Director of Product Management

  • logo

    [ JULY 2024 ]

    I had the pleasure of working alongside Yana Ivanov at Sylvan Road and was consistently impressed by their creativity and expertise. Yana possesses a rare talent for transforming complex concepts into intuitive and visually stunning user interfaces. Her mastery of Figma allows her to effortlessly refine designs, ensuring a seamless user experience.

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    Tyler Malkin

    Product Manager

  • logo

    [ DEC 2017 ]

    I've worked with Yana on a project that required avid attention to detail, creative input and structural finesse. To say that she exceeded my expectations is a vast understatement and my company will no doubt use her expertise in the future. I blanketly endorse Yana for any and all design projects as her ability and talent have been a deciding factor in the success of my endeavors. Any individual that has the chance to collaborate or work with Yana is advised in my book to take it, I guarantee that she will not disappoint.

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    Michael Christian

    Chief Executive Officer

  • logo

    [ dec 2015 ]

    When Yana joined our design team she was thrusted into a leadership position and she handled every second of it with grace. Most of the work requests were half-baked at best and were submitted with tight turnarounds. Her work was a breath of fresh air for the department and her leadership was welcomed. I do recommend Yana and hope that we have a chance to work together in the future.

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    Matthew McClendon

    Ecommerce Specialist

  • logo

    [ april 2022 ]

    Yana is a very talented UX/UI designer. I have had the pleasure of working with her for the last 3 years at 605, collaborating on several projects. She would listen to our clients needs and provide the Figma designs that would best satisfy the clients needs. Yana is very easy to work with and was always willing to collaborate with all teams. She would be a great asset to any company, I highly recommend her.

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    eline cook

    Project Implementation Specialist

  • logo

    [ JULY 2024 ]

    I had the pleasure of working with Yana for two years in her role as Senior UI/UX Designer at Sylvan Road. During her tenure, she consistently demonstrated exceptional talent, work ethic, and a deep understanding of user-centered design principles.

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    Aaron Daru

    Executive Director of Product Management

  • logo

    [ JULY 2024 ]

    I had the pleasure of working alongside Yana Ivanov at Sylvan Road and was consistently impressed by their creativity and expertise. Yana possesses a rare talent for transforming complex concepts into intuitive and visually stunning user interfaces. Her mastery of Figma allows her to effortlessly refine designs, ensuring a seamless user experience.

    image

    Tyler Malkin

    Product Manager

  • logo

    [ DEC 2017 ]

    I've worked with Yana on a project that required avid attention to detail, creative input and structural finesse. To say that she exceeded my expectations is a vast understatement and my company will no doubt use her expertise in the future. I blanketly endorse Yana for any and all design projects as her ability and talent have been a deciding factor in the success of my endeavors. Any individual that has the chance to collaborate or work with Yana is advised in my book to take it, I guarantee that she will not disappoint.

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    Michael Christian

    Chief Executive Officer

  • logo

    [ dec 2015 ]

    When Yana joined our design team she was thrusted into a leadership position and she handled every second of it with grace. Most of the work requests were half-baked at best and were submitted with tight turnarounds. Her work was a breath of fresh air for the department and her leadership was welcomed. I do recommend Yana and hope that we have a chance to work together in the future.

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    Matthew McClendon

    Ecommerce Specialist

  • logo

    [ june 2020 ]

    Yana was amazing to work with. She was a dynamic and engaging designer. I really appreciated her attention to detail and her positive attitude. I would definitely recommend Yana and her work and I would hire her again in a heartbeat.

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    Danielle Weinblatt

    Chief Product Officer

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    [ SEP 2020 ]

    Yana is one of those designers that offers additive solutions to design and web challenges. She never settles for the status quo and always seeks to go above and beyond - a rare and valued trait to have in someone that you need to work with closely. One can always count on her to delve into a project with great outcomes. I have enjoyed working with Yana and will always seek out her design services!

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    Julianna Garibay Sparacio

    VP, Marketing & Public Affairs

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    [ AUG 2022 ]

    Yana has worked for us in developing our UI/UX for our applications. She is always attentive, diligent and good a making suggestions. She is a team spirit and always a pleasure to work with!

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    Colleen Moraghan

    Leadership Consultant

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    [ APR 2018 ]

    I worked with Yana for about 2.5 years at Gogotech. She is a talented designer who often made timely and relevant suggestions to enhance the organization's visual appeal and user experience. In addition to her design skills, she is also a warm, kind person and someone I always enjoyed engaging with.

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    Lawrence So

    Technical Project Manager

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    [ june 2020 ]

    Yana was amazing to work with. She was a dynamic and engaging designer. I really appreciated her attention to detail and her positive attitude. I would definitely recommend Yana and her work and I would hire her again in a heartbeat.

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    Danielle Weinblatt

    Chief Product Officer

  • logo

    [ SEP 2020 ]

    Yana is one of those designers that offers additive solutions to design and web challenges. She never settles for the status quo and always seeks to go above and beyond - a rare and valued trait to have in someone that you need to work with closely. One can always count on her to delve into a project with great outcomes. I have enjoyed working with Yana and will always seek out her design services!

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    Julianna Garibay Sparacio

    VP, Marketing & Public Affairs

  • logo

    [ AUG 2022 ]

    Yana has worked for us in developing our UI/UX for our applications. She is always attentive, diligent and good a making suggestions. She is a team spirit and always a pleasure to work with!

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    Colleen Moraghan

    Leadership Consultant

  • logo

    [ APR 2018 ]

    I worked with Yana for about 2.5 years at Gogotech. She is a talented designer who often made timely and relevant suggestions to enhance the organization's visual appeal and user experience. In addition to her design skills, she is also a warm, kind person and someone I always enjoyed engaging with.

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    Lawrence So

    Technical Project Manager

My Tech
Essentials

My Tech
Essentials

explore my curated top design picks

My skills

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figma

[ 98% ]

DESIGN TOOL

Figma is a collaborative design tool for creating and prototyping user interfaces, ideal for team projects with real-time feedback.

figma

[ 98% ]

DESIGN TOOL

Figma is a collaborative design tool for creating and prototyping user interfaces, ideal for team projects with real-time feedback.

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figma

[ 98% ]

DESIGN TOOL

Figma is a collaborative design tool for creating and prototyping user interfaces, ideal for team projects with real-time feedback.

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figma

[ 98% ]

DESIGN TOOL

Figma is a collaborative design tool for creating and prototyping user interfaces, ideal for team projects with real-time feedback.

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framer

[ 98% ]

Interactive Web Builder

framer excels in photo editing and graphic design, offering advanced tools for high-quality visual content creation.

framer

[ 98% ]

Interactive Web Builder

framer excels in photo editing and graphic design, offering advanced tools for high-quality visual content creation.

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framer

[ 98% ]

Interactive Web Builder

framer excels in photo editing and graphic design, offering advanced tools for high-quality visual content creation.

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framer

[ 98% ]

Interactive Web Builder

framer excels in photo editing and graphic design, offering advanced tools for high-quality visual content creation.

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Adobe Illustrator

[ 90% ]

vector art

Adobe Illustrator is used for creating vector-based graphics, such as logos, illustrations, and complex designs, that can be scaled without losing quality.

Adobe Illustrator

[ 90% ]

vector art

Adobe Illustrator is used for creating vector-based graphics, such as logos, illustrations, and complex designs, that can be scaled without losing quality.

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Adobe Illustrator

[ 90% ]

vector art

Adobe Illustrator is used for creating vector-based graphics, such as logos, illustrations, and complex designs, that can be scaled without losing quality.

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Adobe Illustrator

[ 90% ]

vector art

Adobe Illustrator is used for creating vector-based graphics, such as logos, illustrations, and complex designs, that can be scaled without losing quality.

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Clickup

[ 90% ]

project management

ClickUp is a powerful all-in-one project management tool that keeps my design work organized, from brainstorming and task tracking to client collaboration and project delivery.

Clickup

[ 90% ]

project management

ClickUp is a powerful all-in-one project management tool that keeps my design work organized, from brainstorming and task tracking to client collaboration and project delivery.

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Clickup

[ 90% ]

project management

ClickUp is a powerful all-in-one project management tool that keeps my design work organized, from brainstorming and task tracking to client collaboration and project delivery.

image
Clickup

[ 90% ]

project management

ClickUp is a powerful all-in-one project management tool that keeps my design work organized, from brainstorming and task tracking to client collaboration and project delivery.

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FREQUENTLY
ASKED QUESTIONS

FREQUENTLY
ASKED QUESTIONS

Responses to My Most Asked Questions

GET TO KNOW MORE

What kind of projects do you specialize in?

I focus on UX/UI design for apps, software, and websites, but I also handle branding, style guides, and digital design systems. I love tackling complex projects and making digital experiences seamless and intuitive.

Are you available for both contract and full-time work?
Do you handle the full design process?
Can you work with my in-house development team?
Do you offer branding and design systems?
What tools do you use for design?
How do you approach design challenges?
What kind of projects do you specialize in?

I focus on UX/UI design for apps, software, and websites, but I also handle branding, style guides, and digital design systems. I love tackling complex projects and making digital experiences seamless and intuitive.

Are you available for both contract and full-time work?
Do you handle the full design process?
Can you work with my in-house development team?
Do you offer branding and design systems?
What tools do you use for design?
How do you approach design challenges?
What kind of projects do you specialize in?

I focus on UX/UI design for apps, software, and websites, but I also handle branding, style guides, and digital design systems. I love tackling complex projects and making digital experiences seamless and intuitive.

Are you available for both contract and full-time work?
Do you handle the full design process?
Can you work with my in-house development team?
Do you offer branding and design systems?
What tools do you use for design?
How do you approach design challenges?
What kind of projects do you specialize in?

I focus on UX/UI design for apps, software, and websites, but I also handle branding, style guides, and digital design systems. I love tackling complex projects and making digital experiences seamless and intuitive.

Are you available for both contract and full-time work?
Do you handle the full design process?
Can you work with my in-house development team?
Do you offer branding and design systems?
What tools do you use for design?
How do you approach design challenges?

let’s make your design STAND OUT

“Partner with me to bring your vision to life through exceptional, personalized design..”

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let’s make your design STAND OUT

“Partner with me to bring your vision to life through exceptional, personalized design..”

image

let’s make your design STAND OUT

“Partner with me to bring your vision to life through exceptional, personalized design..”

image

let’s make your design STAND OUT

“Partner with me to bring your vision to life through exceptional, personalized design..”

image
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YANAIVANOV

©2025 sitewave studio llc

connecticut, usa

circle-image

YANAIVANOV

©2025 sitewave studio llc

connecticut, usa

circle-image

YANAIVANOV

©2025 sitewave studio llc

connecticut, usa

circle-image

YANAIVANOV

©2025 sitewave studio llc

connecticut, usa