Branding
Logo Design
Mobile App
Mobile Design
Print Design
Sketch
Enhancing user engagement by integrating bartering with financial education
Enhancing user engagement by integrating bartering with financial education
Oct 21, 2017
PROBLEM
Swade Inc recognized a need to create a mobile application that serves as a marketplace for bartering to address the evolving needs of users dealing with urgent situations and primarily accessing the platform via mobile devices. The goal was to provide a digital platform for users to trade items with each other efficiently and creatively.
PROPOSED SOLUTION
The solution involved designing a mobile-first application that would enable users to list their belongings, assign them market values, and facilitate peer-to-peer trading of goods and services. By blending traditional trading platforms with a bartering system, Swade sought to empower users to expand their net worth through strategic exchanges without monetary transactions.
PROBLEM
Swade Inc recognized a need to create a mobile application that serves as a marketplace for bartering to address the evolving needs of users dealing with urgent situations and primarily accessing the platform via mobile devices. The goal was to provide a digital platform for users to trade items with each other efficiently and creatively.
PROPOSED SOLUTION
The solution involved designing a mobile-first application that would enable users to list their belongings, assign them market values, and facilitate peer-to-peer trading of goods and services. By blending traditional trading platforms with a bartering system, Swade sought to empower users to expand their net worth through strategic exchanges without monetary transactions.
THE WORK -
Research: In-depth research involved user interviews, surveys, and competitive analysis to understand user preferences, pain points, and behavior patterns. This phase aimed to empathize with users, identify opportunities, and gain insights crucial for shaping the app's development strategy.
Ideation: The ideation phase focused on brainstorming, sketching, and wire-framing to translate research insights into tangible design concepts. Collaboration and design thinking principles helped generate innovative ideas aligned with user needs and project objectives.
THE WORK -
Research: In-depth research involved user interviews, surveys, and competitive analysis to understand user preferences, pain points, and behavior patterns. This phase aimed to empathize with users, identify opportunities, and gain insights crucial for shaping the app's development strategy.
Ideation: The ideation phase focused on brainstorming, sketching, and wire-framing to translate research insights into tangible design concepts. Collaboration and design thinking principles helped generate innovative ideas aligned with user needs and project objectives.
Mockups: High-fidelity prototypes were created, leveraging the ideation outputs. Detailed attention was paid to visual design elements, typography, and interactions to ensure a seamless and visually appealing user interface.
Collaboration with Developers: Close collaboration with developers was essential to bring the design vision to life. Clear communication, regular feedback loops, and agile development methodologies facilitated a smooth transition from design to development.
Testing and Validation: Usability testing, A/B testing, and feedback sessions were conducted to validate design decisions and gather insights from real users. Iterative refinement based on user feedback ensured that the app met user expectations, addressed pain points effectively, and maintained a high level of user satisfaction.
Mockups: High-fidelity prototypes were created, leveraging the ideation outputs. Detailed attention was paid to visual design elements, typography, and interactions to ensure a seamless and visually appealing user interface.
Collaboration with Developers: Close collaboration with developers was essential to bring the design vision to life. Clear communication, regular feedback loops, and agile development methodologies facilitated a smooth transition from design to development.
Testing and Validation: Usability testing, A/B testing, and feedback sessions were conducted to validate design decisions and gather insights from real users. Iterative refinement based on user feedback ensured that the app met user expectations, addressed pain points effectively, and maintained a high level of user satisfaction.
